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What happens when the allure of luxury meets the innovation of Web3? Enter Cathy Hackl, the metaverse maven, and her latest venture, Frillz, a luxury jewelry line that is ready to shake up the world of NFTs.
The Visionary Behind The Sparkle: Cathy Hackl
Formerly a live video expert and now the chief metaverse officer at innovation and design studio Journey, Hackl has led fashion powerhouses like Ralph Lauren, Clinique, and Nike into the brave new world of the metaverse. Building on years of experience as a technology futurist, Hackl has become a force to be reckoned with in the tech world, earning her the title of “Godmother of the Metaverse.”
Journey’s co-founder, @CathyHackl, was recently featured in @Vogue Singapore. Learn about her vision for the future of tech and fashion here: https://t.co/19YoHhVc8i#VogueSingapore #Innovation #Tech #Fashion
— Journey (@Journeydotworld) June 26, 2023
Frillz: A Web3 Luxury Playground
With Frillz, Hackl aims to bridge the gap between Web2 and Web3, crafting a playground that combines the best of both worlds. The collection is a result of a unique collaboration with jewelry design specialist Simone Faurschou, marking the first venture of this kind under Hackl’s new label, VerseLuxe1.
Craftsmanship Meets Technology
The debut collection of Frillz is not just a stunning display of craftsmanship but also an ingenious integration of technology. The jewelry pieces are designed with a nod to the anatomy of a watch, paying homage to the timeless value of luxury. Yet, they also symbolize the transition from Web2 to Web3, replacing the traditional watch hands with the Roman numeral III.
Luxury Jewelry in the Metaverse: More Than Meets The Eye
Frillz’s pieces are not just visually appealing, but they carry a technological surprise within. Each piece comes embedded with a Near-Field Communication (NFC) chip that is inseparable from the precious metals it’s encased in. This chip is the key to a blockchain-based authentication certificate, marking the jewelry piece’s existence on the blockchain forever. This revolutionary feature turns Frillz’s jewelry into a cross-dimensional vessel, adding a layer of security and opening up possibilities for future connectivity to the brand’s community.
A Luxury Lab Experiment
VerseLuxe, Hackl’s new label, is not just a luxury brand but also a lab, a space for exploring and testing the potential of advanced materials and how they can be better connected to their owners. It’s where the traditional understanding of luxury meets the possibilities of the future, a place where Hackl’s vision of the future of fashion and luxury comes to life.
A Glimpse Into the Future
What does the future hold for VerseLuxe and Frillz? Well, we can expect AI fashion design, virtual couture, and much more. They aim to create bespoke moments of couture in the Web3 world, pushing the boundaries of what’s possible and shaping the future of luxury in the metaverse.
The Frillz collection is scheduled for pre-order in late April, with the limited-edition capsule pieces starting at $555. So, dear reader, if you’re looking to make a statement in the metaverse, keep your eyes on Frillz.
